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AIDIN MASSOUDI

Never at a loss for words
AIDIN MASSOUDI

Hi, I'm Aidin
I’m a leader of content design and strategy with over 15 years of experience shaping multi-modal product experiences for brands like DoorDash, Twitter, PlayStation, Asurion, and Kohl’s. My work blends creative and analytical thinking at the systems level, using storytelling, cross-functional alignment, influence and scalable frameworks to empower teams and improve experiences. I care deeply about mentoring and helping others .
A bit more about me
I’m a father, husband, and immigrant, and for nearly a decade I’ve trained and competed in jiu-jitsu. That mix of discipline, empathy, and endurance shapes how I work and live. Before content design, I taught writing as a university lecturer while earning my MFA in creative writing, which taught me that communication is both a science and an art. Outside of design, I write poetry and paint, exploring the same balance of precision and emotion that guides my professional work. My non-linear career has given me a wide view of how people connect with products and with each other. I speak multiple languages and still live in the same Bay Area city where I grew up. Every experience has a story, and every story deserves humanity and clarity. I look forward to hearing from you.
Let's talk
All works © Aidin Massoudi 2025. No part of this site may be reproduced without the express written consent of the author.
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